Dai Jones
Board advisor, non-executive director and mentor.
Founder Finlay Jones Associates.
I provide clarity for boards before, during, and after major change—providing independent advice grounded in real delivery experience.
When to bring me in
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I help boards and business owners turn strategy into decisive action: bringing commercial rigour, calm challenge, and hands-on experience to complex decisions—always with low ego and high integrity.
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I work with small and medium-sized organisations navigating growth, change, or complex transformation — whether that’s integrating an acquisition, modernising technology, launching new products, or reshaping how the business operates.
ABOUT
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I thrive in transformations when growth, change, or complexity requires absolute focus on the outcome, with the journey working to support the outcome.
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Helping boards cut through noise, agree what really matters, and stay focused on the strategy so delivering tangible results is what I get satisfaction from.
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I work as a thinking partner to boards and executives, translating goals into practical, achievable action.
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My approach is collaborative, pragmatic, low-ego and high-integrity: I challenge where needed, support delivery, and stay focused on outcomes that matter to the business.
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Having experience across multiple industries and functions allows me to bring perspective and empathy.
How I help
I support boards before, during, and after major change—providing independent advice grounded in real delivery experience rather than theory.
Advice and
Mentoring
Acting as a trusted, independent sounding board for CEOs and senior leaders navigating growth, challenge, or transition.
Non-Executive Director
& Trustee
Bringing independent judgement, constructive challenge, and delivery focus to commercial and charitable boards.
Programme Assurance
Providing boards and sponsors with objective insight, early warning, and practical course-correction.
...in these business scenarios
Merger integration
Helping boards protect value and momentum by aligning strategy, leadership, operating models, and technology post-deal.
IT and digital change
Ensuring digitisation, ERP and CRM investments deliver business benefits and are not purely technically focussed.
Product launch and market growth
Supporting disciplined experimentation, faster market entry, and clear investment decisions as products scale.
Operating model and organisational change
Shaping structures, roles, and decision rights to enable and support strategy.
Global Business Services
Helping leadership teams evolve shared services from a cost and quality emphasis into value-adding, client-focused outcomes.
Transformation delivery
Keeping programmes commercially grounded, prioritised, and accountable for real business outcomes.
Programme and corporate governance
Proportionate governance that enables progress, supports leaders, and gives boards confidence.
CLIENTS
I bring extensive international experience across Europe, North America, South East Asia, and China, with hands-on experience across strategy, product, operations, finance, technology, and customer delivery.
HOW I WORK
Low ego
I act in the interests of the organisation, not myself
Integrity
I am direct, transparent, and do what I say I will do
Collaborative
I work alongside leaders and teams to find pragmatic solutions
Strategic
I start with the end in mind and focus on what truly drives value
If you’re considering outside help, the easiest way to see whether it’s useful is a short call to discuss what you’re working on.
OUTSIDE WORK
Outside of work time, I enjoy travel, being outdoors in nature and physical challenges that require you to be adaptable and work with close knit teams.
